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  • Adam Smith

Everything You Need to Know About Instagram Collabs

Right on the heels of Instagram Live Scheduling comes another game-changer: Instagram Collabs. With Collabs, users will be able to co-author Instagram feed posts and Reels – opening up an entirely new way to reach new audiences.

Here’s what you need to know.


What Are Instagram Collabs?

Instagram Collabs allow you to invite someone to collaborate on a Feed post or Reel, so they can share the content with their followers. Essentially, you can co-author content with a fellow Instagram user, and the post will show up on both of your profiles.

This way, you’ll be able to share views, likes, and comments – allowing you to leverage and engage with each other’s communities.

Instagram started testing this feature earlier in 2021, with users in select regions getting access.


You do have to make sure the content works for both collaborator’s feeds, which can be a little tricky, but the payoff is worth it.

We anticipate that this new feature will inspire a rise in collaborations within the creator community, especially for educational content that drives positive change.

For brands, the Collabs feature opens up a new way to partner with influencers, gain social clout by association, and reach engaged communities.

However, paid partnerships will still need to be appropriately disclosed according to regulatory guidelines, even when using Collabs.

NOTE: Instagram is still testing the feature so if you don’t have it yet – hang tight!

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